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It's time for us to tell our
stories
It’s time for PSAC members to remind
the public about the valuable work we do. It’s time
for us to tell our stories.
That’s why PSAC launched this major public awareness
campaign in 2004. We wanted to highlight the key role our members play
in protecting and enhancing the quality of life in Canada.
Our members are “The people behind the service.”
Our TV ad
showcases some of the work we do. How we work to safeguard
our environment and our heritage. Protect Canadians from disease.
Make sure our food is safe to eat. Help our veterans. Assist
the unemployed. Secure our borders. Rescue people at sea.
Our print ads
feature specific members telling their stories.
Why a campaign?
Events such as September 11, the SARS crisis, the fires raging
in B.C., the major power blackout on the Eastern seaboard
and the recent BSE (mad cow disease) crisis have drawn public
attention to the importance of public services. Canadians
have seen how experiments with deregulation and privatization
have failed. And polls show that people are increasingly concerned
about the neglect of public services. It’s becoming
more apparent to everyone that privatization, deregulation
and tax cuts are not the answer.
This campaign was a first step to ensure that Canadians understand
the importance of maintaining and
improving public services. We want to building strong
public support for the services we provide. We are proud of
the work we do. And we’re in the best position to tell
Canadians why public services are worth preserving and enhancing.
After all, we’re the people behind the service.
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